Improve Workplace Performance By Supporting The Partnered Parents In Your Company

Online Wellness For Partnered Working Parents

A Lack Of Support For The Partnered Parents In Your Company Could Be Costing You A Great Deal

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National Average for Monthly Turnover in 2019

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National Average Cost of Turnover per Employee 2020 *Median income for salaried worker in US is $48,672.00. Turnover costs are estimated at 30% of annual salary. Thus, $15,000.00 is a conservative estimate of total costs to organizations

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Of reasons employees quit could be prevented—3 of the top ten reasons for turnover are Work-life-balance, Well-being, and Compensation & Benefits

500 employees @ 3.2% turnover per month= 16 employees/month
16 employees/month X 12 months= 192 employees/yr
192 employees/yr X $15,000.00=$2,880,000.00/yr in costs to your organization

*All figures from ADP 2019 State of the Workforce Report: Pay, Promotions and Retention and Work Institute 2020 Retention Report

Ask Yourself This…

In this “post” pandemic world, how many of your working parents are wondering about how to manage work/home life after a “return” to work?

How distracted and less productive are your working parents when there are stressful and unresolved issues at home?

Are you missing out on top recruits because they want to work for a company that values them for their work by supporting them in their home and family life?

You Know The Working Parents In your Company Need Support, But You Aren’t Sure How To Give Them The On-Going Support They Need…

This Is Where We Come In. This Is What We Love To Do.

Online Courses For Couples

A Therapeutic Experience Without The Barriers of Therapy

Custom Webinars For Your Working Parents

Actionable Education On Topics Relevant To Your Working Parents And Their Couple Relationship

Infographic, Articles, And Live Q&A’s

Build A Resource Library Of Research Informed and Psychologically Sound Education For Working Parents

Why Us?

Couple To Couple

We are a couple with advanced degrees in counseling and marriage and family therapy and we are right in this mix of being working parents with family. We know professionally and personally how cyclical work and family life are. How health in one is health in the other.

Cost Effective

We offer comprehensve packages and competitive pricing. We provide research informed, psychologically sound resources, education, and support.

Convenient

We provide our course right to your employee in the comfort and safety of their own home. And we provide webinars and Q&A’s virtually providing maximum flexibility and support.

The Research Is Clear

“Work-life ‘balance’ has always been a lie. Work and life are not independent entities fighting for 50/50 equilibrium. They’re interconnected, and one affects the other...Visionary companies need not wait for long-overdue policies to be passed. They can act quickly to support their employees’ ability to care for themselves and other, and in so doing improve their workplace performance.”

“…our new research has revealed, by helping parents, the Best Workplaces are improving their business results through increased innovation, talent retention and productivity...The best companies are thinking beyond maternity leave to support employees throughout the entire journey of planning and raising a family.”

“The embrace of employee wellness and engagement as strategic imperatives is a significant paradigm shift in the business world, one that will only grow stronger in the coming year. Evolved leaders will bring a spirit of innovation to their employee engagement and wellness initiatives, and give them the same energy and care as their core products and services. Employee engagement and wellness are about protecting your human capital, your most valuable asset. Organizations that ensure their employees flourish and thrive will always be ahead of the curve.”

“Organizations are responsible for the wellbeing of their employees—alleviating burnout is the right thing to do. It is also essential for engaging and retaining top talent.”

“...the effects of burnout don’t stop when employees walk out the office door. Those who consistently experience high levels of burnout are two times more likely to strongly agree that the amount of time their job takes makes it difficult to fulfill their family responsibilities.”

“Previous research suggests that this construct of spousal commitment to the job incumbent’s organization plays a pivotal role in the job incumbent’s own commitment and turnover intentions.”

Why The Couple Relationship

Research is clear: Work life and Home life are not two distinct sectors. Work life influences home life and vice versa. This reality has strong implications for business organizations. Perhaps the greatest of these implications is that if work life negatively impacts home life employees will leave their jobs costing organizations millions in turnover costs and hamper their capacity to attract the most innovative talent. Gaining a reputation as a business organization that “doesn’t care” about employees and is a “burnout” factory is detrimental to the organizations bottom line.

Research is also clear that a central relationship in the home is the couple relationship. To repurpose a well know adage: If the couple relationship ain’t happy nobody’s happy. If work life is straining the couple relationship (factors that strain a couple relationship are: hours worked, stressful expectations, negative relationships with superiors and co-workers, a lack of growth opportunity, poor benefits, etc) both home and work will be impacted and if home life if strained work engagement, creativity, and productivity will suffer.

Business organizations are awakening to the idea that being a company that cares means being a company that cares about employees home life. Specifically, being a company that cares about employee’s couple relationships. Organizations need buy-in and commitment not just from employees but from their partners if they want to retain top talent, be productive, and foster innovation in the workplace.

At Create Your Couple Story we know how to meet an organization’s need to care for their employees by caring for their couple relationship. We provide research-informed, psychologically sound education that teaches couples how to connect and stay connected. Our on-line courses are convenient, cost effective, and developed by a working couple for working couples. Couples will learn how their family of origin shapes beliefs, emotions, and ways of behaving in their present lives. Couples will learn how to resolve conflict, communicate with empathy so that they are understood and understand their partner, and develop long-lasting skills that will reduce conflict in their relationship. Couples will also learn how to parent more effectively and teach their children to be emotionally intelligent, by first learning how to be emotionally intelligent themselves. At Create Your Couple Story we help couples build strong relationships so that they can build strong families. At Create Your Couple Story we help build strong couple relationships so that you can build a strong business organization.

How Do We Get Started?

Frequently Asked Questions

Is this therapy?

This is not therapy but it is therapeutic. We have taken the foundations of much of our “in-person” work with clients and we have put those foundational principles into approachable, understandable, language giving you unprecedented value and a therapeutic experience.

What About For Single Parents?

Single parents are working hard. So hard. Single parents would likely benefit from some of these tools and resources, and the struggles of partnered and single parents are not all the same, neither then are the supports and resources they need. Single parents need and deserve resources and support too but because the issues that come up in partnered relationships are so different, the support also needs to be specific to each group. (Erin was raised by a single working mom and knows personally and deeply the tremendous labor of love that goes into the single parent life.). We deeply respect the single parent, but our education and resources center on the couple relationship but single parents need resources and support as well.

Why Partnered Parents?

Pandemic life has shined a bright spotlight on the difficulties partnered parents face trying to balance work and home life. We have been in this situation ourselves, forced to choose between work and family and every single time we were able, we chose our family. We believe companies should not have to lose the valuable employees that are parents, we believe companies simply need to learn how to best support their partnered parents.